# Rental Industry Benchmarks 2026 | Market Size, Utilization & Data | RentalTide

> Source: https://rentaltide.com/rental-industry-benchmarks

Industry Data

# Rental Industry Benchmarks 2026

The numbers that define rental operations in 2026: market size, fleet utilization, online booking growth, and real platform data from RentalTide. Updated June 23, 2026.

## RentalTide by the numbers

Measured across marinas, tour operators, and equipment rental businesses running on RentalTide.

$20M+

Gross merchandise value processed

lifetime across the platform

100+

Rental locations

marinas, tours, and equipment operators

50,000+

Renters served

bookings completed through RentalTide

10,000+

Digital waivers signed

paperless check-in

### Platform benchmarks (first-party data)

Measured on the RentalTide platform, June 2026

99%

of bookings placed online or self-serve

~$400

average online rental booking value

$5M+

GMV processed in the first year

< 2 min

typical online checkout time

## Rental industry benchmarks

Market and operating benchmarks for 2026, with sources.

~$20B

Global boat rental market in 2026, growing at roughly 6.5% per year as travelers shift from ownership to access.

Source:

Mordor Intelligence

$57.7B

US heavy equipment rental industry revenue in 2026.

Source:

IBISWorld

65-75%

Healthy fleet time-utilization target. Yet 34% of rental companies report utilization below 50%, usually from scheduling gaps and idle assets.

Source:

Hapn Fleet Utilization Benchmarks 2026

~2x

Online rental booking platforms are growing at nearly double the overall market rate as operators move off manual workflows.

Source:

Mordor Intelligence

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