---
title: Your best customers are already in a list. Send them something.
date: 2026-09-15
blurb: Outreach → Segments filters your customer base by lifetime value, booking count, last booking date or membership. Outreach → Campaigns sends that group an email. Two screens, and your repeat business stops depending on memory.
category: Marketing
featured: true
video: https://rentaltide.com/tips/video/2026-09-15-build-a-segment-and-send-a-campaign.mp4
poster: https://rentaltide.com/tips/video/2026-09-15-build-a-segment-and-send-a-campaign.jpg
videoDuration: 70
---

This week: **Outreach**.

## Where to find it

On the left-hand side, open **Outreach**. Two things live under it: **Segments**
and **Campaigns**. You build the audience in the first one and email it from the
second.

## Build a segment

A segment is a saved filter over your customer base. Five templates sit at the
top of the form to get you started: **VIP customers**, **Win-back (lapsed)**,
**Recent customers**, **Repeat customers** and **Email subscribers**. Or build
your own. The obvious first one is a **high value** segment where **lifetime
value is greater than or equal to** some number. Pick a figure that means
something for your fleet. For a kayak outfit that might be $500. For a boat
charter it might be $5,000.

The other filters are where it gets useful:

- **Number of bookings**: your regulars, or your one-and-done guests
- **Last booking date**: everyone who hasn't been back since last season
- **Membership**: members, non-members, or a specific plan
- **Status**: active, lapsed, and so on

The contact count in the top right updates as you add rules, so you can see
how many people a filter catches before you save it. Segments are live. As
guests book and cross a threshold, they join. You don't maintain the list, the
data does.

## Send a campaign

Under **Campaigns**, create a new one and pick the segment you just built. Give
it a name, write a **subject line**, and write the message. The body is
**HTML**, so it can carry your logo, a photo of the water, and a button to your
booking page, not just plain text.

That's the whole loop. Segment picks who. Campaign says what.

## Three campaigns worth sending this fall

- **High value, thank you**: a short note and an early look at next season's
  dates. No discount needed. These people already like you.
- **Last booking over a year ago**: "We've missed you", with one clear reason to
  come back. A new boat, a new route, a new time slot.
- **Two or more bookings, not a member**: the ones most likely to say yes to a
  membership. Tell them what it would have saved them.

## One thing to know

A campaign goes to everyone in the segment at that moment. Open the segment first
and look at the count and the names before you send. A filter that reads right
can still match more people than you meant.

Repeat business isn't luck. It's a list and a reason to write.

See you next week.

---

## Transcript

Good afternoon. This week I want to highlight **Outreach**.

Under Outreach and then **Segments**, what you can do is build, for example, a
high value segment. You can pick lifetime value is equal to or greater than, I
don't know, let's say five thousand dollars. I don't believe this will put anyone
in the segment for me, because this is a test account, but on your account this
would create a high value group.

Then you can go and actually do some **campaigns**. In Campaigns, pick new
campaign, and you can now pick that high value segment. From here you can name
it, you can have subject lines, and then you can have a message, which is HTML.
So this is a great way to target people who you may want to return.

Some of the other things you can filter on as well: number of bookings, last
booking date, whether they have memberships, statuses, all that fun stuff.

This will let you start to build out some outreach directly inside RentalTide,
which should hopefully encourage people to come back to your location.