$30M+
Gross merchandise value processed
lifetime across the platform
Industry Data
Rental Industry Benchmarks 2026
The numbers that define rental operations in 2026: market size, fleet utilization, online booking growth, and real platform data from RentalTide. Updated June 23, 2026.
RentalTide by the numbers
Measured across marinas, tour operators, and equipment rental businesses running on RentalTide.
200+
Rental locations
marinas, tours, and equipment operators
50,000+
Renters served
bookings completed through RentalTide
10,000+
Digital waivers signed
paperless check-in
Platform benchmarks (first-party data)
Measured on the RentalTide platform, June 2026- of bookings placed online or self-serve
- 99%
- average online rental booking value
- ~$400
- GMV processed in the first year
- $5M+
- typical online checkout time
- < 2 min
Rental industry benchmarks
Market and operating benchmarks for 2026, with sources.
~$20B
Global boat rental market in 2026, growing at roughly 6.5% per year as travelers shift from ownership to access.
Source: Mordor Intelligence$57.7B
US heavy equipment rental industry revenue in 2026.
Source: IBISWorld65-75%
Healthy fleet time-utilization target. Yet 34% of rental companies report utilization below 50%, usually from scheduling gaps and idle assets.
Source: Hapn Fleet Utilization Benchmarks 2026~2x
Online rental booking platforms are growing at nearly double the overall market rate as operators move off manual workflows.
Source: Mordor IntelligenceRun your numbers on RentalTide
See how operators lift utilization and revenue with bookings, payments, and fleet tracking in one platform. Zero monthly fees.