Press & Media

    RentalTide Press & Media Kit

    Everything you need to write about RentalTide: company facts, leadership, our story, and brand assets. For interviews and media inquiries, get in touch below.

    Company boilerplate

    RentalTide is an AI-first, all-in-one rental management platform for marinas, boat and watercraft rentals, tour operators, and equipment rental businesses. Founded in 2025, RentalTide brings bookings, payments, waivers, inventory, and fleet tracking into a single system with zero monthly fees, charging a simple per-transaction rate. RentalTide processed over $5M in GMV in its first year and now serves 200+ rental locations with over $30M in GMV. Its autonomous AI agents, released in 2026, save merchants a combined 2,700+ hours every month, roughly the output of 15 full-time employees.

    Newsroom

    Press releases

    Fast facts

    Founded
    2025
    Locations
    200+
    GMV processed
    $30M+
    Hours saved monthly by AI agents
    2,700+
    AI features in production
    30+
    Monthly fees
    $0

    Leadership

    Nick Sutherland

    Co-Founder & Chief Executive Officer

    Nick Sutherland

    Nick leads RentalTide's product and company vision, building the AI-powered platform that rental operators use to run bookings, payments, and fleet operations in one place. He is based in Ottawa, Canada.

    Eric Boisvert

    Co-Founder & Chief Revenue Officer

    Eric Boisvert

    Eric co-founded RentalTide and leads revenue, partnerships, and go-to-market, helping marinas, tour operators, and equipment rental businesses grow with the platform.

    Our timeline

    1. 2025

      RentalTide is founded

      Born from real watercraft rental experience, RentalTide set out to replace clipboards and disconnected tools with one intelligent platform built for rental operators.

    2. 2025

      All-in-one platform launches

      Bookings, payments, waivers, deposits, and inventory come together in a single system designed specifically for marinas and watercraft businesses.

    3. 2025

      $5M in GMV in year one

      In its first year, RentalTide processed over $5M in gross merchandise value for early operators, proving demand for an all-in-one rental platform with zero monthly fees.

    4. 2026

      Mobile apps and partner ecosystem

      Native iOS and Android apps put reservations and fleet tracking on the dock, while integrations with Stripe, QuickBooks, Solink, and Zapier connect the tools operators already use.

    5. 2026

      AI-powered automation

      Dynamic pricing, automated messaging, and smart operations help operators lift revenue and cut no-shows across every booking channel.

    6. 2026

      Autonomous AI agents launch

      RentalTide releases autonomous AI agents that handle bookings, phone calls, damage inspections, pricing, and customer follow-ups. Combined, they save merchants 2,700+ hours every month, roughly the output of 15 full-time employees.

    7. Today

      200+ locations and growing

      In year two, RentalTide serves 200+ rental locations across boats, marinas, tours, and equipment, with over $30M in GMV and adoption expanding across the recreational and equipment rental markets.

    Brand assets

    Please use the official RentalTide logos and colors. Do not stretch, recolor, or alter the logo, and keep clear space around it.

    Read the full brand guidelinesLogo do's and don'ts, color and accessibility, typography, voice, photography, and more.

    Logos

    RentalTide Logo (Light)
    Logo (Light)
    For dark backgrounds
    PNG
    RentalTide Logo (Dark)
    Logo (Dark)
    For light backgrounds
    PNG

    Colors

    Typography

    Inter

    RentalTide uses Inter across the brand, from headlines to body copy. It is open source and available on Google Fonts.

    Regular 400Medium 500Semibold 600Bold 700

    Brand voice

    We sound like operators talking to operators: clear, confident, and genuinely useful. Every word should make the reader's job easier.

    Plain-spoken

    We write the way operators talk. No jargon, no filler, no buzzwords.

    Confident, not loud

    We let results speak. We skip hype, empty superlatives, and pressure tactics.

    Helpful first

    We lead with what the reader gains, not with what we built.

    Human

    Warm and direct, like a teammate on the dock who has your back.

    We say

    • "Run bookings, payments, and your fleet in one place."
    • "Zero monthly fees. You pay only when you get paid."
    • "Go live in days, not months."

    We avoid

    • "Leverage our synergistic end-to-end paradigm."
    • "Industry-leading, best-in-class, game-changing."
    • "Act now, limited time, do not miss out."

    Brand guidelines

    A few rules keep the brand consistent everywhere it appears. When in doubt, give the logo room and keep the contrast high.

    Do

    • Use the light logo on dark backgrounds and the dark logo on light backgrounds.
    • Keep clear space around the logo equal to the height of the wordmark.
    • Use the brand colors exactly as provided above.
    • Set type in Inter across all materials.

    Don't

    • Stretch, rotate, or distort the logo.
    • Recolor the logo or add shadows, gradients, or effects.
    • Place the logo on busy or low-contrast backgrounds.
    • Use the RentalTide name or logo to imply a partnership without permission.

    Media inquiries

    For interviews, quotes, additional assets, or anything else, reach out and we will get back to you quickly.