Growth
Your account keeps a to-do list, and it ticks itself off
Reports → Analytics → Smart Suggestions is a checklist RentalTide works out from your own account, sixteen things across your storefront, listings, AI, payments and revenue. It updates itself, and the off-season is the time to clear it.
3 min read
This week: Smart Suggestions.
Where to find it
On the left-hand side, open Reports → Analytics, then the last tab: Smart Suggestions.
What it is
A checklist RentalTide works out from your own account. Nothing on it is ticked by hand: every item reads your real settings and data, so when you fix something it shows green the next time you open the page.
Sixteen items in five groups:
- Storefront & Branding: logo, favicon, a website, online booking on your site
- Listing Quality: a real description and at least three photos on every listing
- AI & Automation: the AI chat agent, AI phone answering, a task agent, automated messages
- Operations & Trust: Stripe connected, digital waivers, Google reviews
- Grow Revenue: gift cards, a membership
It is per location. If you run more than one, switch location at the top left to see the next one's list.
Start with Listing Quality
The two listing items tell you exactly which listings fall short: which need a description of at least 80 characters, and which have fewer than three photos. Those words and pictures are what customers see before they book, and what Google and AI search read about you.
Every open item has a button
Each unticked item has a button that opens the page where you fix it: Edit listings, Connect reviews, Set up gift cards. You never have to hunt for the setting.
One thing to know
If Sell gift cards is still open on your list, now is the time. A gift card sold in December is money in the bank for a rental next summer, and holiday shoppers are looking for exactly that kind of present. Before you sell one, read this week's post on the expiry and fee rules for gift cards: in most of the US, Canada and Australia a card someone paid for cannot expire when you might expect.
Clear one or two a week over the off-season, and next season starts with every box green.
See you next week.
Transcript
This week's tip is a page most operators have never opened. Under Reports, open Analytics, and go to the last tab: Smart Suggestions.
It is a checklist RentalTide works out from your own account: your storefront, your listings, AI, payments, and revenue. Nobody ticks anything by hand. Fix something, and it turns green the next time you look.
Start with Listing Quality. Here, two of seven listings need a longer description, and one has fewer than three photos. Those words and pictures are what Google and AI search read about you.
Every open item has a button that takes you straight to the fix. And with the holidays coming, look for this one: gift cards. Money in December for rentals next summer.
Clear one or two a week over the off-season, and next season starts with every box green. See you next week.